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Author (up) Taylor, C.R., Sarkees, M.E. url  doi
  Title Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses Type Journal Article
  Year 2015 Publication International Journal of Advertising: The Review of Marketing Communications Abbreviated Journal Intl. J. of Advertising Rev. Marketing Comm.  
  Volume 36 Issue 1 Pages 61-73  
  Keywords Economics; illuminated signs; advertising; society; policy  
  Abstract Recent years have seen some US municipalities implementing restrictions on lighted on-premise signs, often based on environmental arguments. At the same time, sign companies and sign users argue that restrictions are harmful to businesses. To date there has not been any research on the degree to which restrictions on illuminated signs are harmful to businesses. To this end, this study reports the results of a nationally representative sample of on-premise sign users which explores the degree to which sign users: (1) rely on the signs to help them perform key marketing functions; and (2) report that these signs impact their bottom line. Findings indicate that respondents strongly agree that lighted on-premise signs perform key marketing functions for them and a majority of respondents believe that restrictions on lighting harm their profitability.  
  Address Department of Marketing, Villanova School of Business, Villanova University, 19085-1678, Villanova, PA, USA  
  Corporate Author Thesis  
  Publisher Taylor & Francis Place of Publication Editor  
  Language English Summary Language English Original Title  
  Series Editor Series Title Abbreviated Series Title  
  Series Volume Series Issue Edition  
  ISSN ISBN Medium  
  Area Expedition Conference  
  Notes Approved no  
  Call Number IDA @ john @ Serial 1239  
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